PERFORMACE DRIVEN
Integrated B2B Campaign for VersaCold
Established in 1946, VersaCold has grown to become Canada’s largest supply chain company focused exclusively on the handling of temperature-sensitive products. After a successful launch of its new Performance Driven positioning in 2014, VersaCold needed to drive demand generation through a fully integrated B2B marketing program.
Client
VersaCold
Year
2017
Scope of Work
Advertising & Promotions
Corporate Communications
A ROBUST DIGITAL SALESFORCE
The redesigned website became a secondary sales force, strategically built as a key lead generation and conversion tool to re-engage, track, and qualify prospects throughout the sales cycle. At its core was a robust inbound marketing strategy utilizing the latest SEO and contact techniques.
Corporate brochures were reimagined to focus on six integrated service solutions, supported by new sales tools such as inserts, RFP templates and presentation materials that carried a unified visual language. Social channels including LinkedIn, Twitter, and Facebook created new pathways for awareness and engagement. Following VersaCold’s acquisition of CPX, the campaign expanded to highlight cross-border transportation capabilities, further demonstrating VersaCold’s leadership in temperature-sensitive logistics.
