MORE IN FOUR
BRAND EXPRESSION FOR THE UNIVERSITY OF GUELPH HUMBER
The University of Guelph-Humber’s recruitment materials became the first full expression of its new brand framework. Our challenge was to unify complex content, diverse audiences, and multiple stakeholders into a clear, flexible visual system that brought the university’s identity to life in practice.
Client
University of Guelph Humber
Year
2019
Scope of Work
Brand Design
THE FIRST TEST-DRIVE OF A UNIVERSITY-WIDE BRAND FRAMEWORK
It wasn’t just about a look, it was about bringing a new brand framework to life. The first comprehensive application of the university’s updated identity and design guidelines across a complex set of audience needs, content types and stakeholder priorities.
Our mission was to create a unified visual story that worked seamlessly across student viewbooks, admissions materials and digital touch-points, while accommodating specific requirements like charts, tables, program information and audience segmentation. That meant crafting a flexible design system that could speak clearly and consistently to high-school students, transfer applicants, international prospects and guidance counsellors.
We managed multiple stakeholder groups throughout the process, providing regular updates, gathering feedback, securing milestone design approvals and conducting interviews to ensure every perspective was represented in the final output. The result was a recruitment suite of material, that balanced utility with distinct brand personality anchored exclusively to Guelph-Humber and flexible enough to evolve with future campaigns.
