BLUE CULTURE WITH BROKERS
Mortgage Broker Video Series for MCAP
Mortgage brokers are at the heart of every homeowner’s journey. They’re the relationship builders and deal makers who make homeownership possible. They are the bridge that connects thousands of Canadians to their dreams and ultimately, to MCAP. Blue Culture with Brokers was created as a genuine celebration of that partnership.
Client
MCAP
Year
2025
Scope of Work
Corporate Communications
Collaborators
Alan Marr
Eden Robbins
Emmet Koudis
Len Dang
Yauheni Baldziusau
BRINGING CULTURE TO LIFE THROUGH IT'S PEOPLE
As Canada’s largest independent mortgage finance company with 1,500 employees, over 400,000 customers and $150 billion in assets, MCAP wanted to shine a light on the people who help make its success possible. Our goal was to tell MCAP’s story through the voices of its employees, partners, and brokers, capturing authentic moments that reveal the company’s leadership, collaboration and impact on the industry.
Over four years, we partnered with MCAP and produced more than 25 videos shared across LinkedIn and the MCAP Blue Culture website. Each featured a unique personality – a broker or team member whose story reflected the human side of homeownership. The result is an ongoing series that continues to build awareness, strengthen relationships and reinforces MCAP’s position as a leader in the Canadian mortgage industry.
