PEOPLE CREATING PROGRESS
Rebranding Program for Stuart Olson
When The Churchill Corporation evolved into Stuart Olson, it marked more than a name change and some new corporate colours, it was the start of a complete transformation that would unite a company and it’s people. For over 25 years, Churchill operated as a collection of independent businesses, each successful but disconnected under a holding company few knew by name. As the industry shifted toward integrated solutions, the time had come to unite under one shared identity.
Client
Stuart Olson
Year
2017
Scope of Work
Brand Design
Corporate Communications
UNITE 5,000+ EMPLOYEES ACROSS 9 OPERATING COMPANIES
Through discovery sessions across six companies and three provinces, we developed a strategic brand framework built around the capabilities, scope and people which made up Churchill Corporation. What emerged was the importance of people and how they were key to the company's success.
People Creating Progress became the new tagline, instilling pride, clarity and connection among the 4,200 employees nationwide. The rebrand came to life through a new visual identity, a unified website and intranet and a national launch campaign that introduced Stuart Olson to employees, clients and investors. Internal programs like the Stuart Olson Challenge further strengthened engagement, celebrating innovation, safety, and a vibrant culture across the organization.
The result was a cohesive and re-energized brand which saw a marked increase in overall employee engagement, national brand awareness and client satisfaction. The brand framework remains at the heart of the brand and how it continues to evolve.
