EXCELLENCE IN PRACTICE
Corporate Video and Identiy
Dentalcorp owns and operates the largest network of dental practices across Canada. To continue growing through acquisitions, the company needed to generate awareness to reframe how independent dentists could continue to practice what they love most, without the hassle of running a business and everything that goes with it.
Client
Dentalcorp
Year
2025
Scope of Work
Corporate Communications
Brand Design
Collaborators
Alan Marr
Eden Robbins
Emmet Koudis
Len Dang
Yauheni Baldziusau
Inspiring independent dentists to imagine what’s next
The insight was simple yet powerful: What if selling your practice wasn’t an ending, but a beginning? What if it meant more time to focus on what you love, or to stay connected to the patients and teams you’ve built? It's with this insight we produced an inspiring corporate video that changed the conversation of what succession or stepping back from a successful practice would look like.
A new positioning within a of A Culture of Excellence highlighted the level of care, resources and professional support that come with joining the Dentalcorp network. The tagline “Excellence in Practice” captured that promise while playfully reflecting both the company’s values and reputation in its field.
To bring the message to life, a beautifully designed 12” x 12” hardcover presentation book became the centrepiece of a personalized sales experience. Presented directly to dentists during one-on-one meetings, it served as both an invitation and affirmation — reinforcing the benefits, trust and long-term value of partnering with Dentalcorp.
