PLAZA TRANSFORMS
Master Brand Launch for Plaza REIT
Plaza’s success has always been built on possibility by turning overlooked spaces into places that bring people together. With a proud history and growing investor confidence, it was time for the brand to reflect that spirit. Our goal: To give Plaza a fresh voice and digital presence as genuine as the communities it helps shape.
Client
Plaza REIT
Year
2019
Scope of Work
Brand Design
Corporate Communications
A BRAND EVOLUTION THAT BRINGS CLARITY AND PURPOSE
Plaza Retail REIT had long been a quiet success story, respected by analysts but under-recognized by investors. Known for transforming overlooked properties into thriving community spaces, Plaza had built a track record of steady growth and operational excellence. The challenge was to translate that credibility into a clear, confident brand story.
The journey began with a deep exploration of Plaza’s identity through stakeholder interviews and workshops. Our objective was to discover how a company known for creating access, value, and prosperity could step forward as a category leader. A series of creative directions explored how to balance Plaza’s quiet humility with the boldness of its success. The result was a refined logo, colour palette and design system that reflected both its disciplined approach and transformative impact.
Parallel to the rebrand, a new website architecture and user experience were developed to create a modern, responsive platform for investors, partners and tenants. Clear navigation, intuitive design and a refreshed tone of voice gave the brand a digital presence as strong as its financial foundation.
From early creative concepts to full digital rollout, the Plaza REIT brand evolution tells a story of transformation and a company ready to step out of the shadows and into the spotlight it’s earned.
