Pets are Purina's Passion.

With one of the most passionate consumer categories on the planet, Purina understands the relationship people share with their pets. Tapping into this maternal Instinct was the basis of what would become the primary pillar of Purina's loyalty and CSR strategy. Everything from a social media site for pets, to a downtown indoor park, Purina has forged some strong bonds not only with the bellies they fill, but the hearts they touch.
Credits:   Frank Casera – Creative Director & Lead Designer, Jennifer Irwin – Account Director, Ricky Jacobs – Digital Strategy, Jennifer Nicholson – Writer, Michael Trapani – Art Director,  and Publicis Canada
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