MCAP is Canada's largest, independent mortgage financing company with over 1,500 employees and 400,000+ residential homeowners across Canada.
A critical channel of new mortgage originations come from over 5,000, independent mortgage brokers. Our objective was to engage brokers by demonstrating how MCAP helps to empowers them to succeed.
To view more more samples within this campaign please visit the Vimeo channel here.
The Blue Culture Campaign continues to evolve featuring new personalities launching each month. The response of the campaign continues to demonstrate MCAP's leadership in the market and their commitment to their broker partners.
Credits: Frank Casera – Producer & Creative Director, Eden Robbins – Director, Emmet Koudis – DOP & Editor