With over 1,500 employees, 400,000+ customers, and over $150 billion in assets, MCAP is Canada's largest independent mortgage finance company. Our challenge was to reinforce the leadership and influence MCAP has contributed to the mortgage industry.
A critical channel of new mortgage originations come from over 5,000+ independent mortgage brokers across Canada. Our objective was to tell MCAP's brand story through the experiences of employees, partners and brokers who help them succeed. At the heart of each video were candid interviews featuring an MCAP "personality" who played a special role in helping their customers achieve home ownership.
To view more more videos within the Blue Culture campaign visit our Vimeo channel here.
Over a period of four years, we worked closely with MCAP to produce over 25 videos featured on Linked-In and the MCAP Blue Culture website. Today, it continues to drive awareness and be a cornerstone of the brand.
Credits: Frank Casera – Producer & Creative Director, Eden Robbins – Director, Emmet Koudis – DOP & Editor