Loblaw Companies Ltd. had secured its position as a formative force in Canadian retail. But, with the entry of digital competitors like Amazon and Whole Foods into the equation, stakes have never been higher. 
With its strong foundational retail network, together with a connected healthcare platform and growing digital portfolio, Loblaw singled to the marketplace through its 2017 Annual Report, that it was READY.
The annual report began unlike so many others. An important story needed to be told, of how the company was delivering against its strategic plan and creating value for its shareholders. These consisted of three main areas of focus: Everyday digital retail, rewards and a connected healthcare network. These strategic pillars, were featured within the first three spreads of the book, in order to set up context and reference for the financials.
Financial highlights and scope of operations deserved a dedicated spread. It provided an at a glance overview of the company's 2017 performance.
Loblaw Companies Limited purpose is: Live Life Well. It is the strategic foundation which keeps all operating companies connected to one common purpose. Both operationally and how they deliver this promise to customers.

The 3 reports below are 2016, 2017 and 2018. They illustrate how the key message to investors was delivered year over year.  All built on one another to tell a compelling story of a company with innovation in its operations and thoughtfulness in its communications. 
Credits:   Frank Casera – Creative & Design Director, Jackie Dean – Project Management, Rita Chan – Graphic Design & Studio Production.
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