Following a successful IPO in 2018, IPL emerged as a global leader in specialty packaging products used in the food, consumer, agricultural, logistics and environmental end-markets. With its global footprint in 6 countries, and 5,300 customers, IPL recognized plastic pollution is a serious global problem and one of the greatest environmental issues of our time. Now, with a network of 15 operating companies under its mandate IPL needed to be at the forefront of innovation, investing in research and development and increasing the use of recycled raw materials. The mandate was to spearhead marketing efforts to the investment community through an IPO process, then build the new brand, logo and corporate website in tandem to coincide with the company's IPO debut.
Comprising of over 15 existing operating companies, our challenge was to unify their message under one voice and visual style.
It began with understanding the many different products that were being produced by the now new operating group (IPL). With a network of existing client relationships, and more company acquisitions in the pipe, it became imperative to position IPL consistently in the marketplace.
Our process led to the development of 4 distinct logo treatments.
From there, the chosen logo identity was quickly implemented into the company's IPO marketing efforts. With the network of operating companies actively engaged in existing client business, it was decided their identity would remain intact but supported as an IPL company. Corporate governance, sustainability and investor relations remained the responsibility of IPL. This led to a final logo identity being adopted and implemented within all the company's corporate communications.
The IPO Presentation to the investment community was just as important.
It was the first time IPL's business plan and financials were presented to the capital market place. The public face of the company and its new brand and visual style were being developed and staged in tandem.
An investor relations corporate website served as the launch-pad for all corporate communications.
The website focused on demonstrating the scope of IPL’s operations around the globe and provided investors with information on the company’s leadership and financials. Armed with valuable company insights garnered from the IPO presentation, we consolidated it within a modern and flexible digital platform in time for the company's IPO debut.
The website was launched in 3 phases.
The site launched in a series of deployments over the course of four weeks. Part of an overall corporate digital strategy, it laid the foundational digital footprint of IPL and its operating companies.
Credits: Frank Casera – Creative Director & Strategist, Dean Moore – Account Management, Stephen Thut – Art Direction, Rita Chan – Graphic Design & Studio Production.